New York City no Longer the Big Apple?
Apple Inc. filed a federal challenge to New York's trademark application for a new "Big Apple" logo, saying it's too similar to the stylized emblem found on iPhones, iPods and iMac computers. Apple, based in Cupertino, Calif., says the symbol for New York's "GreeNYC" initiative promoting energy efficiency and recycling is confusingly similar to the logo used by the electronics maker since 1977.
NYC & Company Inc., the city's nonprofit tourism and marketing office, filed the trademark application in May, seeking to play off of New York's "Big Apple" nickname. New York already has begun using the logo, which morphs the symbol for infinity (similar to a figure 8 on its side) with the outline of an apple, a stem and a single leaf. The New York logo will cause "consumer confusion resulting in damage and injury" to Apple, and would "cause dilution of the distinctiveness" of Apple's trademark, the company said in a challenge filed Jan. 16 in the U.S. Patent and Trademark Office, as previously reported by Wired.com.
New York responded on Feb. 26, asking the Trademark Office's appeals board to reject Apple's challenge and cancel one of Apple's 22-year-old logos, saying it was acquired through fraud, and isn't being used for its intended purposes. Read more »