Microsoft Annouces “Albany” Product
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Microsoft said Friday that it was going to start testing a subscription service that combines its OneCare anti-virus package, the home version of its Office suite, and some other features in one package, called Albany, to be sold by subscription. Microsoft already sells OneCare in the form of annual subscriptions, but it represents the first time it will sell Office that way.
This seems like a useful experiment, but dreadfully late. And I’m not sure it confronts the major questions of value in the marketplace. Consumers are used to getting so much free these days that I wonder what they will be willing to pay for. Microsoft won’t answer the biggest question about the bundle: how much it will cost? So let’s think about the options. Right now OneCare has a list price of $50 a year, and Microsoft Office Home and Student lists for $150 in the version you can use forever. (Amazon is currently selling a one-year OneCare subscription for $30 and the home Office version for $120.) Read more »